Behind the Scenes of {un}convention

Our hearts and heads are full after {un}convention RVA. Ever need to feel inspired, supported, and energized? Find yourself in a bright warehouse full of vintage furniture from floor to ceiling along with 30 other creative women small business owners who do weddings differently. What traits do these creative women small business owners share? They're innovative, scrappy, resilient, and they're making ripples in the wedding industry.

{un}convention group picture

How did {un}convention come about? Carly, owner of Two Spoons Photography and former assistant to Gloria Steinem, found Liz, owner of Mug of Love Weddings and women's studies educator, through the interwebs after Liz guest wrote for Offbeat Bride. They felt so gleeful to find someone else in the wedding industry who shared their values that they started thinking BIGGER. They presumed that there were others out there who felt like islands in a great big sea of chevron, who would benefit greatly from a like-minded community.

Brainstorming thought-provoking content for Catalyst Wedding Magazine with Liz, co-owner and boss lady. Photo by Melodie Ann Photography.

Brainstorming thought-provoking content for Catalyst Wedding Magazine with Liz, co-owner and boss lady. Photo by Melodie Ann Photography.

{un}convention, a different kind of workshop, was born.  This business development workshop was unpretentious, creative, and fun. We connected in small groups, asked burning questions to one another, enjoyed a fantastic dinner party, sipped mimosas, and perhaps the coolest of all, we collectively styled and executed a pretty rad, midcentury modern masculine styled shot.  

Behind the scenes:

Behind the scenes of the styled shoot.  Richmond Thread Lab styles our model.  Photo by Melodie Ann Photography.

Behind the scenes of the styled shoot.  Richmond Thread Lab styles our model.  Photo by Melodie Ann Photography.

Brandon of Slingin' Pretty does some last-minute touch-ups!  Photo by Melodie Ann Photography.

Brandon of Slingin' Pretty does some last-minute touch-ups!  Photo by Melodie Ann Photography.

Ellie Basch of Everyday Gourmet sets up appetizers and a full-spread dinner for {un}convention attendees.  Photo by Melodie Ann Photography.

Ellie Basch of Everyday Gourmet sets up appetizers and a full-spread dinner for {un}convention attendees.  Photo by Melodie Ann Photography.

{un}convention is hitting the road in the spring. Like us on Facebook or sign up for our mailing list get updates on the first issue of Catalyst Wedding Magazine, and who knows where we will pop us next? It could be YOUR city!