{un}convention BROOKLYN Sponsor: Brooklyn Dogwood

Brooklyn Dogwood and Catalyst go WAY back. In fact, Catalyst co-founder Carly and Brooklyn Dogwood owners Corinne and Margot went to the same ELEMENTARY school! And isn't it so delightful when people from your childhood turn out to be the most awesome, savvy, creative business owners? We can't wait to see their creations decorate the space at Atelier Roquette at (un)convention BROOKLYN tomorrow!


Brooklyn Dogwood

Company: Brooklyn Dogwood, Florists with Southern Roots and Brooklyn Style
Owner: Corinne Lawson and Margot Jordan
City: Brooklyn

Brief description of your hustle: 
We met the summer before kindergarten in Roanoke, Virginia. We've been collaborating ever since. Brooklyn Dogwood started in floral design, offering to help with family weddings.  From there we expanded to include corporate events and overall event design, and, after completing an Architecture and Interior Design program at Parsons School of Design, we've ventured into Interiors.

How are you a game-changer in the wedding industry?
Brooklyn Dogwood doesn't pre-package anything.  We work with each of our couples and event planners to assemble cohesive centerpieces, bouquets, boutonnieres, and flower crowns that perfectly complement the couple's tastes and vision.  Because our studio is a multi-disciplinary design company, our arrangements are crafted not just from a floral designer's perspective, but from an interior designer's as well.

What inspires you to do weddings differently?
We love the challenge of creating something uniquely suited to couples who want anything but the conventional wedding.  

Brooklyn Dogwood Bouquets

What is one of your favorite creative, offbeat projects you've worked on?
When an event coordinator hired us to dress an event but requested that we not use any flowers, we knew it was going to be an interesting gig. Additionally, this 'fall'-inspired event was not to include any traditional fall colors - no reds, yellows, or oranges. We responded to this challenge by creating arrangements that featured over 200 white and seafoam-green pumpkins, candles, and birchwood sections to show a completely different side of fall.

What are three ingredients for a perfect day at your company?
Coffee, Philip Glass, and the flower district before the rest of New York wakes up. 

If you were in charge, what would the next big wedding trend be?
We would love to see the next wedding trend be a refocusing of weddings entirely with the emphasis returning to the celebratory nature of the event.  So many couples stress out during the planning stages and forget that a wedding is, at its core, a celebration of love — not a competition to see how much money you can spend or contest to see who can have the most elaborate wedding. The wedding industry seems to have lost its way a bit in this respect.   

We'd like to see perhaps a workbook, TED Talk, or podcast that helps couples find their zen, relieve stress, and remember what the event is really about. 

What are you most looking forward to at {un}convention?
Crushing some 7-layer dip.  There's going to be 7-layer dip, right?  And meeting the movers and shakers of the wedding industry. But mainly we're coming for the dip. 

Brooklyn dogwood logo