The fine jewelry world has long been dominated by white faces, but Valeria Madison of LilyEmme Jewelry is here to change all that. She creates eco-friendly, sleek, modern pieces for engagement rings, wedding bands, or for everyday wear. These are just a few reasons we are absolutely thrilled to have LilyEmme Jewelry join our vendor community. Read on to get to know Valerie and her business a little bit better.
What is the mission of LilyEmme Jewelry?
I strive to create fine wedding jewelry that is affordable, eco-conscious, and beautiful. My jewelry is designed thoughtfully and I pay attention to how a piece feels, how comfortable it is, and how durable it will be. I work hard to source recycled precious metals and Canadian-mined diamonds whenever possible.
What is LilyEmme Jewelry's origin story?
My company was created because I had a need to focus my career efforts on something that would be meaningful to others. I didn't know there was an artist inside until I stumbled upon jewelry and since that discovery I have thrown every effort into designing and creating beautiful objects to mark sentimental occasions.
What is one of your favorite projects you've ever worked on?
Every customer order is special but my favorite project was a ring that I secretly made for a dear friend as a surprise engagement ring. This ring let me flex my creative muscles and allowed me to show off my design skills. I was able to blend her tastes with my modern aesthetic to create a stunning and one-of-a-kind ring that had emeralds and diamonds, both her and her partner's birthstones.
How are you a wedding space disrupter?
I am a woman of color with a fine jewelry line, not a very common sight in this industry. I offer sleek design that isn't often found in commercial retail settings. I work one-on-one with clients to make them a ring with good craftsmanship and quality materials so that they don't have to worry about flimsy jewelry.
What three ingredients are necessary for a great day at LilyEmme Jewelry?
Good music, an afternoon walk with my shop dog, Omar, and my customers' thank-you emails.
What are some traits of your ideal clients and customers?
My customers are thoughtful and desire eco-friendly design with a modern aesthetic.