Modern Rebel's mission is to plan & coordinate badass alternative events that also give back to local non-profits.
What is Modern Rebel & Co.'s Origin Story?
Modern Rebel was started in 2015 by Amy Shackelford. After working a myriad of odd jobs to pay the rent, she decided to assist a friend who was planning her own wedding. Amy was frustrated by her lack of career direction and her friend mentioned that wedding planning might be the right career path for her. As a fierce feminist and social justice advocate, Amy scoffed at this idea. After a few weeks though, she returned to her friend's advice. She was excited by being a boss-lady and she felt she had a real knack for organization and clear communication. And hey, maybe there were others who loved the idea of romantic commitment but sort of hated the wedding industry and wanted an alternative that gave back to local non-profits. She called up the Center Against Domestic Violence and pitched a crazy idea: what if every-time someone got married, someone got out of an abusive relationship? Could that cycle work? CADV liked her enthusiasm, called her in, and "A Modern Vow" was born. Each wedding meant 5% of funds to their children's program. From there, the company grew and partnered with 3 more non-profits and ventured outside just weddings and re-branded as Modern Rebel & Co.
What is one of your favorite projects you've ever worked on?
Modern Rebel once co-produced an immersive theater experience in Green-Wood cemetery. It was mystical, magical, and we sold out almost every night!
How are you a "wedding space disrupter”?
By giving back to NYC non-profits. By challenging our clients to make choices about their wedding that truly reflect them not the "wedding industrial complex."
What three ingredients are necessary for a great day at Modern Rebel & Co.?
Coffee. Authentic conversations. Spontaneous Shania Twain dance parties.
What are some traits of your ideal client?
People that value egalitarianism in their life & love, they don't sweat the small stuff, and they love to have a good time.
Modern Rebel is an alternative event planning company in Brooklyn, NY for people planning weddings ... who sort of hate weddings. Through each event, Modern Rebel gives back to four local NYC non-profits proving it's possible, says A Practical Wedding, "to keep the pretty in perspective." On top of their mission to support causes they care about, Modern Rebel is also a company fiercely dedicated to creatively and authentically helping couples of all backgrounds tell their love stories with style & spunk. Their promise? Making your wedding a total love-party.