So you've seen us preaching about (un)convention San Francisco. You live in the area (we hear East Bay is really rad right now), you have next Sunday free, and you're like "WTF is this event all about?! Why would I drop $125 to hang out with these people?" Well, here are five reasons for you.
You need to learn how to find your ideal clients. Our opening panel features a wedding-turned-editorial photographer (Oriana Koren), a co-founder of a women-focused tech startup (Jen Aprahamian, VINA), and a co-founder of a creatives-focused tech startup (Shadiah Sigala, HoneyBook) all discussing how they found their ideal audiences. It will be a solid hour of Q+A and conversation, where you get to pick the brains of three of the most badass bossbabes around.
You need a new headshot. The one you have is old. It's stale. It's predictable. And you didn't have professional hair and makeup for it. Not to worry! We will have photographer Rebecca Aranda on headshot duty, and Brandon and Marita of Slingin Pretty on hand to make sure you look fierce.
You want some one-on-one time with the editors of A Practical Wedding to go over your branding. Does something about your own instagram feed bug you? Are you not sure about your website colors, your business name, or the images you picked to show off your work? We will have staff from one of the coolest wedding sites, APW, giving one-on-one branding feedback for each attendee -- and they know what the heck they're talking about.
You've always wanted to try hand-lettering. For (un)conventionSF, we've partnered with CreativeLive to bring you a mini-workshop with typography guru Lara McCormick. She is not only the head of design education for CL, but she's a writer and designer wonderful teacher.
You feel like the only person inside the wedding industry who thinks it's a little bit wack sometimes. Trust us, you aren't. This evening will be dedicated in part to building community among wedding professionals who also call bullshit on some of the more bullshitty parts of our industry like lack of diversity, over-emphasis on consumerism and aesthetic, and tendency to pretend like marriages don't matter as much as weddings. JOIN US.