Fractal Floral

Category: Floral Designer

Location: Petersburg, VA

Style: Colorful, Artful, Sustainably Minded

Starting Price: $1000

ABOUT VENDOR

Meet Heidi

Hi I'm Heidi! I LOVE color & turning flowers into art. I approach each wedding with the intention of creating something new and beautiful with guidance from the couple. I want to know your favorite flower, the colors that excite you, and your story! I use local flowers as much as I can and compost all green waste from each wedding. I also reuse all mechanics. I have been in business since 2022 & in that time I have designed 92 weddings (as of Sept 2026). No generative AI will ever be used.

How does Fractal Floral approach weddings?

We will collaborate to create your dream wedding flowers! I provide detailed visual proposals so it is clear that we understand each other. For large installations, I will make a digital mockup. Proposals show what flowers that I plan to use for your wedding (emphasis on plan because nature does what it wants :))

What are some traits of your ideal clients?

Excited, kind, & color-loving.

What are some of your favorite things?

You'll find me reading, playing video games, or staring at bugs and plants in my backyard. I am learning to make stained glass and would love to incorporate glass flowers into a wedding one day. My perfect day would include people I love, good food, and a good time.

TESTIMONIAL

“We cannot recommend Heidi and Fractal Floral highly enough! From our very first conversation, it was clear that Heidi truly understood our vision and was just as excited about bringing it to life as we were.

One of the things that immediately stood out to us was the incredible level of detail in her visual proposal. Seeing our floral design laid out so thoughtfully gave us complete confidence that she understood exactly what we were looking for. It made the planning process easy and helped us visualize how everything would come together on our wedding day.

When the day finally arrived, the flowers exceeded our expectations. Every arrangement was stunning, and the florals added so much beauty and personality to our venue. From the bouquets to the ceremony and reception details, everything felt cohesive, intentional, and perfectly aligned with the vision we had discussed.

Throughout the entire process, Heidi was creative, professional, and wonderful to work with. We are so grateful for the care and attention she put into every detail. If you're looking for a florist who truly listens, understands your vision, and delivers breathtaking results, we wholeheartedly recommend Heidi and Fractal Floral.”

-Kayla & Roy (Google reviews)