Today we are reflecting on the roots of Catalyst. Catalyst is truly an example of putting an intention out into the world and watching it blossom due to the care and love of a community. Carly and I started with a simple idea. We wanted to build and engage an existing community of nontraditional wedding lovers. After we met so many awesome fempreneurs at {un}convention, we wondered: what's next? On a whim, Carly said to me "why don't you quit your job and start a magazine with me?" I said, "Okay." And I did. On Monday, I gave my two weeks' notice, and Carly and I got to work. I'm not usually so impulsive, but there was something about this project that tugged on me, and I needed to see it through. What better way to reach a national (even global) community of diverse, progressive creatives, who love weddings but can't get behind all the traditional trappings of the industry? We knew very little about print media, but we knew lots of talented people. Have you ever looked around you and thought, man I bet my friends could build something awesome. This was one of those times.