Woke Wednesday // Meet Ashley Gaffney Design Studio

Woke Wednesday // Meet Ashley Gaffney Design Studio

Liz: I love that. When you speak of challenging clients, are you challenging them in specifically creative/design ways? Or are you willing to challenge client's assumptions around race, gender, sexuality, etc.?

Ashley: Yes. I'm constantly fighting the fight to change people's perspectives about people and how we approach them. Talk to them. Have a conversation with them. I speak of "target markets" in regards to connection points. They can be purple, gay, short, whatever...if a person connects to your message, it's because it's been crafted in authenticity, and their micro-qualities don't dictate generality. And the message part is indifferent...truly it's about authentic connections, no matter the person's make-up.

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Out of the Box Challenge // Dual Nature

Out of the Box Challenge // Dual Nature

This styled shoot was a sophisticated rendition of the 80s. We wanted to balance the lightheartedness of love with the moody space of the venue to create an intriguing connection between everything. Our goal was to extract bigger elements of the decade and integrate that with architectural hard lines and edges. Everyone who worked on the shoot was a local Colorado business, and we were so proud to shine light on the diverse talent present in the Denver area.

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