Everything You Ever Wanted To Know About Altering or Customizing A Wedding Dress // AMadden Tailoring

Everything You Ever Wanted To Know About Altering or Customizing A Wedding Dress // AMadden Tailoring

For us lay-people, the mysteries of bridal gown tailoring can seem like pure magic. We sat down with the expert, Amanda Madden of AMadden Tailoring, and we asked her everything we have ever wanted to know about altering, customizing, and creating wedding dresses!

Read More

"It Only Happens Once!" // Sales Tactics Used to Get You to Say "Yes" to the Dress

 "It Only Happens Once!" // Sales Tactics Used to Get You to Say "Yes" to the Dress

A phrase I heard repeatedly when I worked as a bridal consultant was, “it only happens once!” Bridal consultants and guests frequently used this phrase when a bride thought twice about a purchase.

For example, let’s say a bride was trying to decide whether or not she should wear a veil. A bridal consultant could then reply with, “It’s your wedding, it only happens once! You’ll only be wearing the veil a short time, and it’ll make such an impact.” In this case, the bridal consultant is appealing to a bride's emotional desire to both look fantastic on her wedding day and to plan a successful and memorable party. This sales tactic is often times effective, as the desire to plan the perfect wedding is the fuel that keeps the wedding industry alive.

Read More

Wedding Inspiration // Best Friends in Love: Cammie + Marie

Wedding Inspiration // Best Friends in Love: Cammie + Marie

These ladies are a beautiful couple madly in love. They were just friends for years, both dating other people. When they both found themselves single, a love blossomed. Both are simply divine people...and both are hilarious. The shoot was a blast. Cammie is a coach and is back in school. Marie is an area food safety and nutrition agent. They live together in a cute lil' house in Greenville, South Carolina.

Read More