Everything You Ever Wanted To Know About Altering or Customizing A Wedding Dress // AMadden Tailoring

Everything You Ever Wanted To Know About Altering or Customizing A Wedding Dress // AMadden Tailoring

For us lay-people, the mysteries of bridal gown tailoring can seem like pure magic. We sat down with the expert, Amanda Madden of AMadden Tailoring, and we asked her everything we have ever wanted to know about altering, customizing, and creating wedding dresses!

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Real Couples // A Mod Minimalist Wedding in LA: Lucy + David

Real Couples // A Mod Minimalist Wedding in LA: Lucy + David

I fell in love with David during a 600-mile road trip when he started singing "It's Just My Imagination,” complete with trademarked dance moves. David says he fell in love with me during a 2-hour lost-wallet-scavenger-hunt in which I demonstrated a keen sense of direction, wit, and adventure all at once. I’m not so sure about all that, but we did find his wallet. And four years later, we decided to get married in LA.

Neither of us grew up in LA, but it’s a place where my family has roots and we both have loved ones. That’s what we wanted most for our wedding: to be with as many loved ones as we could possibly manage. We wanted a ceremony that felt authentically us, recognized the many unknowns of the enormous leap we were about to take, and celebrated the love, commitment, and vulnerability that had gotten us this far. We were lucky enough to get all those things on our wedding day, but nothing could have prepared us for the feeling — the sheer and overwhelming joy — of being surrounded by so much love. It was so much more than I know how to put into words.

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10 Tips for Stress-Free Wedding Dress Shopping

10 Tips for Stress-Free Wedding Dress Shopping

You should feel beautiful, happy, and confident in whatever you choose to wear for your wedding day. But unless you live in a vacuum, it’s hard to stick to your vision, or even decide on a vision without everyone offering an opinion. Making matters worse is the generic advice in every wedding magazine on how to find your “perfect” dress. 

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"It Only Happens Once!" // Sales Tactics Used to Get You to Say "Yes" to the Dress

 "It Only Happens Once!" // Sales Tactics Used to Get You to Say "Yes" to the Dress

A phrase I heard repeatedly when I worked as a bridal consultant was, “it only happens once!” Bridal consultants and guests frequently used this phrase when a bride thought twice about a purchase.

For example, let’s say a bride was trying to decide whether or not she should wear a veil. A bridal consultant could then reply with, “It’s your wedding, it only happens once! You’ll only be wearing the veil a short time, and it’ll make such an impact.” In this case, the bridal consultant is appealing to a bride's emotional desire to both look fantastic on her wedding day and to plan a successful and memorable party. This sales tactic is often times effective, as the desire to plan the perfect wedding is the fuel that keeps the wedding industry alive.

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Out of the Box Challenge // Rebel Creatives AKA Love Wins!

Out of the Box Challenge // Rebel Creatives AKA Love Wins!

Our shoot, entitled “Love Wins,” is an awesomely eclectic, reimagined concept derived after the 2017 presidential inauguration. Our original shoot concept and date was derailed by the protests and marches that overshadowed the inaugural festivities. But instead of sulking and complaining, we used the current political climate to inspire our finished story.

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Six Perks to Online Dress Shopping that Will Eliminate Stress

Six Perks to Online Dress Shopping that Will Eliminate Stress

In the endless sea of wedding planning there’s one thing that has the power to elicit both boundless excitement and nervous dread: the dress, or to be precise, shopping for the dress. While many couples are beginning to realize there are alternatives to traditional dress shopping, like DIY dresses and amazing vintage thrift store finds, brides continue to flock to high-fashion boutiques that speak to eurocentric ideologies of beauty and style. While the traditionalist boutique is certainly an attractive option for some, there are just as many brides looking for another option. There’s a brave new world of bridal gowns out there, one that is entrenched in our reemerging appreciation of the highly skilled craftsperson, and it’s online. 

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