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"It Only Happens Once!" // Sales Tactics Used to Get You to Say "Yes" to the Dress

A phrase I heard repeatedly when I worked as a bridal consultant was, “it only happens once!” Bridal consultants and guests frequently used this phrase when a bride thought twice about a purchase.

For example, let’s say a bride was trying to decide whether or not she should wear a veil. A bridal consultant could then reply with, “It’s your wedding, it only happens once! You’ll only be wearing the veil a short time, and it’ll make such an impact.” In this case, the bridal consultant is appealing to a bride's emotional desire to both look fantastic on her wedding day and to plan a successful and memorable party. This sales tactic is often times effective, as the desire to plan the perfect wedding is the fuel that keeps the wedding industry alive.

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Wedding Inspiration // Best Friends in Love: Cammie + Marie

These ladies are a beautiful couple madly in love. They were just friends for years, both dating other people. When they both found themselves single, a love blossomed. Both are simply divine people...and both are hilarious. The shoot was a blast. Cammie is a coach and is back in school. Marie is an area food safety and nutrition agent. They live together in a cute lil' house in Greenville, South Carolina.

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