Dealing in vintage, we find so many quirks in the wedding industry; hessian, jam jars, and lace aren't actually 'vintage' unless they're from before the 1980s, and a "vintage wedding dress" doesn't have to be a 50s styled short tea dress. As fashion itself borrows from styles gone by, we aim to showcase the diversity of vintage bridalwear, and that's exactly what we did with this ambitious shoot.
We shot in the Hive, a building being regenerated by live-in guardians who are turning it into a community space. In fact, we were actually interviewed by the BBC in the run up to this shoot for our role in supporting the use of derelict buildings. Eco wedding dresses and eco values galore over here! As Yvon Chouinard identified, wearing secondhand clothing is the best way to minimize our impact on the environment...and you can still look hot while doing so.