Here at Lucky Sixpence Bridal we like to challenge things, like why do you need flowers, who says you need a first dance, do you have to spend that money on your dress? Heck, we salute those brides who aren't even into wearing a wedding dress! But if they do, we'd like to think we have a pretty special offering.
Dealing in vintage, we find so many quirks in the wedding industry; hessian, jam jars, and lace aren't actually "vintage" unless they're from before the 1980s, and a "vintage wedding dress" doesn't have to be a 50s styled short tea dress. As fashion itself borrows from styles gone by, we aim to showcase the diversity of vintage bridalwear, and that's exactly what we did with this ambitious shoot.
Casting everyday girls we like the look of (we did become rather predatory approaching random gals we liked the look of out and about, but in a non-creepy way, we promise!), we created nine looks to inspire a badass bride.
We shot in the Hive, a building being regenerated by live-in guardians who are turning it into a community space. In fact, we were actually interviewed by the BBC in the run up to this shoot for our role in supporting the use of derelict buildings. Eco wedding dresses and eco values galore over here! As Yvon Chouinard identified, wearing secondhand clothing is the best way to minimize our impact on the environment...and you can still look hot while doing so.
Art Direction & Styling | Don Thushari Thalgaswattage Pathiratne
Additional Styling | James Jonathan Turner
Photographer | Joanna Ritchie Photography
Videographer | Straight Up Grizzly Productions
Makeup Artist | Tara Kilby
Shoes | House of Spring
Snake Zebedee at Wild Fangs
Food | Feast Food
Display Cake | Blossom and Crumb
Flowers and floral display | Bloom Room
Jewelry | Kassandra Lauren Gordon Jewellery
Location | The Hive, Dalston
Lucky Sixpence Bridal are outfitters for badass brides. Through finding hidden vintage bridal gems, they open up a world of low cost, unique, and eco-friendly options to woke af brides. Collaboration is key for the success of any celebration, and Lucky Sixpence Bridal is a master at collaborating with brands they admire to create stunning inspirational shoots like this one.