A phrase I heard repeatedly when I worked as a bridal consultant was, “it only happens once!” Bridal consultants and guests frequently used this phrase when a bride thought twice about a purchase.
For example, let’s say a bride was trying to decide whether or not she should wear a veil. A bridal consultant could then reply with, “It’s your wedding, it only happens once! You’ll only be wearing the veil a short time, and it’ll make such an impact.” In this case, the bridal consultant is appealing to a bride's emotional desire to both look fantastic on her wedding day and to plan a successful and memorable party. This sales tactic is often times effective, as the desire to plan the perfect wedding is the fuel that keeps the wedding industry alive.Read More